Why start-ups sometimes fail

by Mark Jarvis | Jun 26, 2023 | Cashflow and Profitability, People, Team and Culture, Time Management

There are two distinct principles here, one is a ‘problem market fit’ and one is a ‘product market fit’. The first year of every start-up is, or should be, focussed on ‘problem market fit’, which means that you ask the question does your market care about the problem you’re solving?