There are two distinct principles here, one is a ‘problem market fit’ and one is a ‘product market fit’. The first year of every start-up is, or should be, focussed on ‘problem market fit’, which means that you ask the question does your market care about the problem you’re solving?
Remember, growing a business takes time, patience, commitment and persistence. Don’t be afraid to experiment with different strategies, ask for help, and be willing to adapt and pivot as needed to achieve your goals.
If you are going to make anything better, you have to decide what better looks like and what it means. You have to seek CLARIFICATION before EVALUATION.
The second see-saw; “I need to take on someone, but I can’t afford to until I get more business, but I can’t get more business until I employ someone”.
How you can open up your own 5 Levels of Referrals for more profitable business.
When doing business by relationship, you CAN still do business in any industry, you will just be doing business with the people that share your values and beliefs.
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