There are two distinct principles here, one is a ‘problem market fit’ and one is a ‘product market fit’. The first year of every start-up is, or should be, focussed on ‘problem market fit’, which means that you ask the question does your market care about the problem you’re solving?
Remember, growing a business takes time, patience, commitment and persistence. Don’t be afraid to experiment with different strategies, ask for help, and be willing to adapt and pivot as needed to achieve your goals.
When your mission is clear and you live it every day, you are hiring the right people because you can, not because you must, and you have a winning culture, you have the seeds of success.
Not-for-profit, charities and social enterprises have always known that purpose drives their organisation. As business owners, this is a very profitable lesson to learn from them.
By working to your strengths, you can unlock the power of focus, and your organisation will become more intelligent, more productive and more profitable.
So focus on strengthening your strengths and look for ways to delegate your weaknesses.
Have the courage not to think that the success of your organisation is based on your intelligence or the tactical decisions you make, but it’s based on your character and your ability to build a healthy organisation through day-to-day and simple disciplines.
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