It’s not the ingredients, it’s what you do with them…!

What have a cake, golf, fishing, a fitness program and a business got in common?

Well, the common factor is the temptation to go out and get the best ingredients, whether it’s flour, eggs and butter, or the most expensive golf clubs you can find (plus strange trousers), a carbon fibre fishing pole or joining the best local gym or having a great business idea and the passion to take it forward.

I spent a big part of my career in the hospitality industry and one key thing I learned is that success comes from the way ingredients are combined, crafted and shaped over time. I make an awesome cake and it’s not because I have the best ingredients, it’s because I know how to combine them.

In terms of business, we may well have an amazing product or service, we may have the passion and drive to succeed, but if we don’t measure, mix and bake these ingredients correctly, we could end up with just a sticky mess.

Why is it that if we want to bake an amazing cake, we are quite happy to follow a recipe? If we want to get fit, we’ll join a gym and take instruction from a coach. Yet as soon as we start a business, we say, “it’s a learning process and I will have to make my own mistakes”. If I had spent 5 years making rubbish cakes, I’d have definitely been out of a job!

I’m interested to hear whether you think the title of ‘business owner’ automatically brings the title of ‘business expert’?

Do you think this could be a reason why so many businesses fail in their first 18 months?

Book a call with me here and let’s learn a new way to combine your ingredients.